{"id":12528,"date":"2016-12-19T12:06:47","date_gmt":"2016-12-19T12:06:47","guid":{"rendered":"https:\/\/fiualumni.com\/?p=12528"},"modified":"2018-05-08T20:47:17","modified_gmt":"2018-05-08T20:47:17","slug":"students-create-communication-plans-for-nasa-technologies","status":"publish","type":"post","link":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/2016\/12\/19\/students-create-communication-plans-for-nasa-technologies\/","title":{"rendered":"Students create communication plans for NASA technologies"},"content":{"rendered":"

Whether it\u2019s the tires on our cars and trucks, the fancy cordless vacuum cleaners in our homes or the cameras on our smartphones, technology developed by NASA is part of our everyday lives.<\/p>\n

Taking\u00a0the technologies created by the agency from their mission environments down to Earth is a complex endeavor. Thanks to one FIU professor and NASA\u2019s willingness to facilitate learning experiences for universities, one class of FIU graduate students got a first-hand look at that process and an opportunity to put what they learned in the classroom into practice.<\/p>\n

During the Fall 2016 semester, 20 students in the Global Strategic Communications program created strategic communication plans for three different technologies developed by NASA and now slated for public use, also known as \u201cspinoffs.\u201d<\/p>\n

The students created the plans as their final project for a global reputation management course taught by School of Communication + Journalism<\/a> professor Elif Ozkaya, who reached out to representatives from NASA\u2019s Technology Transfer (T2) Program<\/a> to gauge interest in a potential partnership.<\/p>\n

After seeing students from several California universities work closely with NASA on real life cases last summer, Ozkaya wanted to replicate the experience for her own students.<\/p>\n

\u201cI was inspired to reach out to the program to provide the same benefits for our students at FIU and I am very glad we received a positive response,\u201d Ozkaya said. \u201cThis was an exciting project for all of us.\u201d<\/p>\n

The students were divided into three groups, with each group tasked with creating a plan for three different spinoff technologies being developed at NASA\u2019s Kennedy Space Center: a closed loop system for recovering ammonia from wastewater; a unique lighting system that can be used to regulate sleep cycles and improve quality of sleep; and advanced fire retardant materials.<\/p>\n

Established in 1964, the technology transfer program is the agency\u2019s longest continuously operated mission and works to ensure these technologies are broadly available to the public by seeking strategic partnerships and licensing agreements to develop and commercialize them.<\/p>\n

Since it\u2019s inception, thousands of technologies originally designed for NASA missions have been transformed\u00a0for public use \u2013creating\u00a0jobs, generating revenue, saving businesses money and saving lives.<\/p>\n


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\"img_0702-400x300\"\u201cTechnology has, and will, continue to revolutionize the world we live in and technology developers, such as NASA, will continue to assist in driving this revolution,\u201d NASA Technology Transfer Partnership Manager Michael Lester said. \u201cDeveloping the ability to help technology-developing organizations better communicate about their technology to the world, and how it can be used to improve life on Earth, is a very valuable skill in today\u2019s world.\u201d<\/p>\n

Each group\u2019s plan included an analysis of NASA\u2019s current communication strategy as well as strategies and tactics for NASA to attract potential investors and publicity for the\u00a0technologies.<\/p>\n

\u201cIt was great to see how they are fueling innovation for commercial uses here on Earth,\u201d says Emily Devine, one of the students in Ozkaya\u2019s class. \u201cThis project emphasized how different industries, like tech transfer, have completely different needs, goals and established communication channels.\u201d<\/p>\n

Some of the suggestions ranged from website redesign and improved social media and multimedia techniques to trade shows on university campuses and widespread marketing of NASA\u2019s annual\u00a0Spinoff<\/em>\u00a0publication, which highlights the many places NASA shows up in daily life and showcases the technologies developed for public use.<\/p>\n

The culmination of this project was a one-day trip from Miami to Cape Canaveral in early December for students to present their plans, findings and suggestions in person to Lester and Jonathan J. Leahy, a technology transfer specialist at NASA.<\/p>\n

\u201cIt was a fascinating experience, and for an afternoon it allowed me to dream,\u201d says Maxime Komornik, who worked on the fire retardant materials plan. \u201cOur ideas and words were taken seriously, giving us even more fuel to continue working hard so one day we can be on the other side and representing an organization as respectable as NASA.\u201d<\/p>\n

Ozkaya and representatives from NASA\u2019s tech transfer program hope to continue collaborating and perhaps expand the partnership into other disciplines and programs. In November, FIU signed a contract with NASA to be part of their NASA Technology Transfer University (T2U) program.<\/p>\n

StartUP FIU has also been involved in some of these discussions, potentially to act as an incubator and help develop proof of concept stage for NASA technologies in the future.<\/p>\n

via FIU News<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Whether it\u2019s the tires on our cars and trucks, the fancy cordless vacuum cleaners in our homes or the cameras on our smartphones, technology developed by NASA is part of our everyday lives. Taking\u00a0the technologies created by the agency from their mission environments down to Earth is a complex endeavor. Thanks to one FIU professor […]<\/p>\n","protected":false},"author":24,"featured_media":12529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[381,374],"class_list":["post-12528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","tag-newsletter","tag-school-of-communication-journalism"],"_links":{"self":[{"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/posts\/12528"}],"collection":[{"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/comments?post=12528"}],"version-history":[{"count":1,"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/posts\/12528\/revisions"}],"predecessor-version":[{"id":15067,"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/posts\/12528\/revisions\/15067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/media\/12529"}],"wp:attachment":[{"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/media?parent=12528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/categories?post=12528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/tags?post=12528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}