{"id":16597,"date":"2026-04-07T16:06:40","date_gmt":"2026-04-07T16:06:40","guid":{"rendered":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/?p=16597"},"modified":"2026-04-07T16:09:21","modified_gmt":"2026-04-07T16:09:21","slug":"alumnus-and-army-veteran-explains-how-fiu-helped-grow-his-business","status":"publish","type":"post","link":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/2026\/04\/07\/alumnus-and-army-veteran-explains-how-fiu-helped-grow-his-business\/","title":{"rendered":"Alumnus\u00a0and\u00a0Army\u00a0Veteran\u00a0Explains\u00a0How FIU\u00a0Community\u00a0Helped\u00a0Grow His Business\u00a0"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">While enlisting in the military takes&nbsp;immense&nbsp;bravery, returning to civilian life after years of service&nbsp;presents an&nbsp;often-undiscussed&nbsp;challenge. For army veteran and FIU&nbsp;College of&nbsp;Business&nbsp;alumnus&nbsp;Charles Masters Rodriguez&nbsp;MBA\u201923, finding his footing outside the military took some time.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u201cWhen&nbsp;you&#8217;re&nbsp;in the military, your purpose is the mission and the brothers and sisters&nbsp;\u2014the soldiers&nbsp;\u2014&nbsp;that you have around you that&nbsp;you&#8217;re&nbsp;leading. So, when you leave that, you&nbsp;kind of lose&nbsp;your purpose,\u201d Masters explained.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Shaping his Legacy&nbsp;<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Masters enlisted in the military straight out of high school,&nbsp;eager to join&nbsp;after growing up in a military family&nbsp;whose&nbsp;service&nbsp;dates to&nbsp;the Civil War.&nbsp;He earned&nbsp;his bachelor\u2019s degree at the United States Military Academy in West Point, New York,&nbsp;majoring&nbsp;in engineering management, and, for the next 5 years, he served as a diving&nbsp;officer in Joint Base Pearl Harbor-Hickam, Hawaii.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">While&nbsp;his time in&nbsp;action&nbsp;was&nbsp;personally&nbsp;fulfilling,&nbsp;he also&nbsp;had a desire&nbsp;to build something of his own.&nbsp;In 2019, he retired from the military to follow those aspirations.&nbsp;However,&nbsp;the shift to civilian life was jarring.&nbsp;In&nbsp;the beginning, he felt lost without the structure&nbsp;that&nbsp;army life provided.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u201cEntrepreneurship&nbsp;was&nbsp;kind of like&nbsp;my saving grace,\u201d Masters said.&nbsp;\u201cI wanted to bring value&nbsp;to the community and to the world\u2026that\u2019s&nbsp;why&nbsp;I\u2019m&nbsp;so passionate about it&nbsp;\u2014&nbsp;because&nbsp;it\u2019s&nbsp;my purpose.&nbsp;It\u2019s&nbsp;how I give back.\u201d&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-2-1-1024x683.jpg\" alt=\"\" class=\"wp-image-16598\" style=\"width:600px\" srcset=\"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-2-1-1024x683.jpg 1024w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-2-1-300x200.jpg 300w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-2-1-768x512.jpg 768w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-2-1-1536x1024.jpg 1536w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-2-1-640x427.jpg 640w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-2-1-1200x800.jpg 1200w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-2-1-1920x1280.jpg 1920w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-2-1.jpg 2048w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Later that year,&nbsp;Masters&nbsp;founded MK3 Industries,&nbsp;his first business venture. He&nbsp;began selling personal protective equipment (PPE) online to other businesses&nbsp;but eventually&nbsp;shifted to automotive parts and fleet maintenance equipment.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">As MK3 grew, he realized&nbsp;that&nbsp;for it to reach its full potential, he had to grow with it.&nbsp;He was also looking for an opportunity to move somewhere closer to his family in Puerto Rico, where he was born.&nbsp;This led&nbsp;Masters&nbsp;to FIU, where he applied to the&nbsp;university\u2019s&nbsp;Professional MBA (PMBA) Flex&nbsp;program&nbsp;in 2021.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u201cI heard&nbsp;[about the university]&nbsp;from a friend that got her MBA at FIU and had a really positive experience, so that really excited me,\u201d Masters shared.&nbsp;\u201cI was&nbsp;mostly&nbsp;excited about the Flex&nbsp;program&nbsp;because I was able to run my business while learning about business principles&nbsp;as I grew\u2026so I applied when I was in California through the&nbsp;vocational&nbsp;rehabilitation program,&nbsp;<a href=\"https:\/\/www.benefits.va.gov\/vocrehab\/\" target=\"_blank\" rel=\"noreferrer noopener\">VR&amp;E<\/a>.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">The Power of Community&nbsp;<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">As soon as Masters was admitted, he dove into&nbsp;graduate school&nbsp;headfirst,&nbsp;taking every opportunity to gain more experience and knowledge.&nbsp;The College of Business helped him&nbsp;utilize&nbsp;the skills and values gained in the army and apply them to business models.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">He also&nbsp;participated&nbsp;in programs such as&nbsp;<a href=\"https:\/\/startup.fiu.edu\/local\/\" target=\"_blank\" rel=\"noreferrer noopener\">StartUP&nbsp;FIU<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/startup.fiu.edu\/local\/\" target=\"_blank\" rel=\"noreferrer noopener\">StartUP&nbsp;FIU Local<\/a>, which help students realize their entrepreneurial dreams by providing them with resources and services to aid them in their journey.&nbsp;Masters&nbsp;credits&nbsp;StartUP&nbsp;FIU for helping him&nbsp;improve his networking and pitching skills&nbsp;by giving him opportunities to practice in a&nbsp;professional&nbsp;setting.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u201cWhen I first got to FIU, I&nbsp;had&nbsp;just started MK3 Industries. I&nbsp;was growing&nbsp;that, so I joined several programs, including&nbsp;StartUp&nbsp;FIU and&nbsp;StartUp&nbsp;FIU&nbsp;local,\u201d Masters said.&nbsp;\u201cI took some of their incubators. I would attend all the&nbsp;additional&nbsp;classes that were after hours that I could do&nbsp;with&nbsp;[Robert]&nbsp;Hacker&nbsp;and Barbara&nbsp;[Cotto]&nbsp;from&nbsp;FIU Local. They connected me with&nbsp;the SBDC at FIU.\u201d&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"1024\" src=\"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-3-783x1024.jpg\" alt=\"\" class=\"wp-image-16599\" style=\"width:400px\" srcset=\"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-3-783x1024.jpg 783w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-3-229x300.jpg 229w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-3-768x1005.jpg 768w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-3-1174x1536.jpg 1174w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-3-640x838.jpg 640w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-3-1024x1340.jpg 1024w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-3-1200x1570.jpg 1200w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/Charles-3.jpg 1280w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The Florida Small Business Development Center (SBDC) gave Masters access to a variety of experts who were able to guide him as he worked to expand his business.&nbsp;This work ethic led him to two major accomplishments upon graduation.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Not only did he leave FIU as a \u201cReal Triumph Graduate\u201d in Spring 2023, but he also won a competition at the 2023 Veterans Florida Expo that earned him a $10,000 stipend to expand MK3. He was also awarded a grant, which he used to&nbsp;acquire&nbsp;a warehouse space in Doral for inventory. This officially&nbsp;commenced&nbsp;phase II of MK3.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u201cI think one of the biggest skills that I managed to leave [FIU] with&#8230;is a desire to remain curious and continue learning from other people,\u201d Masters said.&nbsp;\u201cIn addition to that,&nbsp;a lot of appreciation for partnerships and networks.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">A New Beginning&nbsp;<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">In April 2024,&nbsp;Masters announced a new tech start-up,&nbsp;Autoket. The AI-powered online marketplace, which would help auto repair shops&nbsp;purchase&nbsp;parts more efficiently,&nbsp;debuted&nbsp;at&nbsp;the 2024&nbsp;<a href=\"https:\/\/emergeamericas.com\/startups\/startup-showcase-accelerator\/\" target=\"_blank\" rel=\"noreferrer noopener\">eMerge Americas Global Startup Accelerator + Showcase<\/a>&nbsp;later that month.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u201cFIU, as well as a lot of my other mentors, said,&nbsp;\u2018You should apply for&nbsp;eMerge&nbsp;Americas for the pitch competition,\u2019 and at first I thought I wasn\u2019t ready,\u201d Masters shared.&nbsp;\u201cI almost missed the deadline because I was doubting myself\u2026I just kept using&nbsp;my network&nbsp;with&nbsp;eMerge, FIU, and&nbsp;StartUp&nbsp;FIU Local. Everyone pitched in and helped me perfect my pitch.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In the end,&nbsp;Autoket&nbsp;was named the Top Start-up in the&nbsp;university category and secured a whopping $30,000 grant to help Masters move forward with the project.&nbsp;Masters&nbsp;was awarded&nbsp;an&nbsp;additional&nbsp;$50,000 after winning first place at the 2025&nbsp;PenFed&nbsp;Foundation&nbsp;Military Veteran Startup Conference pitch competition.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/SaveClip.App_344361928_930439504667436_3369469974799867202_n-819x1024.jpg\" alt=\"\" class=\"wp-image-16601\" style=\"width:400px\" srcset=\"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/SaveClip.App_344361928_930439504667436_3369469974799867202_n-819x1024.jpg 819w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/SaveClip.App_344361928_930439504667436_3369469974799867202_n-240x300.jpg 240w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/SaveClip.App_344361928_930439504667436_3369469974799867202_n-768x960.jpg 768w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/SaveClip.App_344361928_930439504667436_3369469974799867202_n-640x800.jpg 640w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/SaveClip.App_344361928_930439504667436_3369469974799867202_n-1024x1280.jpg 1024w, https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/wp-content\/uploads\/2026\/02\/SaveClip.App_344361928_930439504667436_3369469974799867202_n.jpg 1080w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\">After a&nbsp;year&nbsp;of beta testing, the&nbsp;project&nbsp;was rebranded as&nbsp;<a href=\"https:\/\/www.supplyveins.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Supply Veins<\/a>&nbsp;in August 2025,&nbsp;a&nbsp;new AI-powered platform with&nbsp;a greater focus on communication.&nbsp;Despite building a digital marketplace&nbsp;with&nbsp;Autoket, Masters found that&nbsp;half of his clients still&nbsp;preferred to contact&nbsp;him directly for supplies rather than&nbsp;purchasing&nbsp;them digitally.&nbsp;With Supply Veins,&nbsp;he&nbsp;aims to bridge communication gaps between suppliers and buyers.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Even with&nbsp;so much&nbsp;on his plate,&nbsp;Masters&nbsp;ensures that he has&nbsp;time for other passions, including working with&nbsp;nonprofit&nbsp;organizations like&nbsp;<a href=\"https:\/\/vetsintech.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">VetsinTech<\/a>,&nbsp;which&nbsp;supports transitioning military personnel, veterans, and spouses with opportunities to connect with peers and network within the tech community.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Masters has become&nbsp;a leader&nbsp;of&nbsp;VetsinTech\u2019s&nbsp;Miami chapter.&nbsp;In July 2025,&nbsp;he&nbsp;hosted&nbsp;a networking event&nbsp;at his own apartment complex, creating a space&nbsp;for&nbsp;empowerment and connection for fellow vets&nbsp;across South Florida.&nbsp;He believes&nbsp;it\u2019s&nbsp;extremely important to give back and help others find their place in civilian life, knowing firsthand how difficult it can be.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u201cIf you\u2019re looking for a family and community that will support you being a veteran, but also your passions and goals beyond that, whether it\u2019s going into business or computer science or whatever you choose, FIU is a great option all around,\u201d Masters told&nbsp;<a href=\"https:\/\/dasa.fiu.edu\/news\/blog\/2024\/army-veteran-leverages-small-business-support-services-at-fiu-to-scale-automotive-equipment-distribution-startup.html\" target=\"_blank\" rel=\"noreferrer noopener\">FIU\u2019s Division of Academic &amp; Student Affairs (DASA)<\/a>.&nbsp;\u201cAnd it definitely helps to be in lovely Miami!\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While enlisting in the military takes&nbsp;immense&nbsp;bravery, returning to civilian life after years of service&nbsp;presents an&nbsp;often-undiscussed&nbsp;challenge. For army veteran and FIU&nbsp;College of&nbsp;Business&nbsp;alumnus&nbsp;Charles Masters Rodriguez&nbsp;MBA\u201923, finding his footing outside the military took some time.&nbsp;&nbsp; \u201cWhen&nbsp;you&#8217;re&nbsp;in the military, your purpose is the mission and the brothers and sisters&nbsp;\u2014the soldiers&nbsp;\u2014&nbsp;that you have around you that&nbsp;you&#8217;re&nbsp;leading. So, when you leave [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16597","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/posts\/16597"}],"collection":[{"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/comments?post=16597"}],"version-history":[{"count":6,"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/posts\/16597\/revisions"}],"predecessor-version":[{"id":16616,"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/posts\/16597\/revisions\/16616"}],"wp:attachment":[{"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/media?parent=16597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/categories?post=16597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fiualumni.com\/stay-connected\/alumni-news\/newsroom\/index.php\/wp-json\/wp\/v2\/tags?post=16597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}